Student newspapers are often the lifeblood of the campus. From a student government perspective, it is likely the most important media to inform students of your events and services, as it can reach a general audience and speak with an impartial perspective. It can also be a huge generator of drama within your student government.
Student newspapers are organized several ways. At some campuses, they are a part of the student government. At others, they are under the local Student Affairs administrators. At a few, they are essentially student clubs, though this is more common for alternative student newspapers.
Student newspapers are facing quite a few dilemmas as we move into the electronic age. They have fallen prey to the same issues of national newspapers: falling advertising revenue and more news through electronic media. As always, this exacerbates problems with the newspaper's funding model. If it is self-supported, it may run a large budget deficit in years of poor leadership (~$120k at 
The California Aggie, 2006-07). If it is funded by student fees, it may make the newspaper more susceptible to control by its funding bodies: the student government or campus administration.
Advice for Increasing Student Newspaper Revenue
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Stay Strong
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Advertise online
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Avoid companies such as
![[WWW]](http://wikispot.org/wiki/eggheadbeta/img/sycamore-www.png)
College Publisher, which will give most of your online ad revenue to MTV.
